![]() ![]() Long term success is built on creating a VoC process that collects VoC information and then puts it to use changing and improving the business. This works in the short term but long term it fails to set the organisation up for success. Most organisations start their VoC program by sending a customer feedback survey to their customers. There are three main benefits of a VoC program:Įach of these benefits is achieved by using customer feedback to deliver products and services that more closely match customer needs and thereby increase customer customer loyalty and customer satisfaction. It’s about aligning the company with it’s customers’ needs in order to grow company value.
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